Partners and Customers

The future is about long-term health and wellness

As American consumers are aging and enjoying longer lives, they are growing more and more concerned about their health and wellness. With good reason.

Cardiovascular health is a major concern for over a third of the American population. The American Heart Association estimated that 65 million Americans have high blood pressure, and another 45 million were recently classified as prehypertensive, that is, at risk for high blood pressure. Additionally, the Center for Disease Control and Prevention (CDC) believes that 70% of people with high blood pressure do not have their condition under control.

Consumers are increasingly watching what they eat and researching what they buy. One by-product of all the nation's health issues has been the continued development of functional and fortified foods. The functional food market for 2003 was estimated to be $22 billion dollars, with no sign of slowing down.

In their quest to improve their nutritional intake, consumers are increasingly turning to functional food, and away from non-dietary methods of self-medication, finding it more convenient and easier to integrate with their lifestyles.

AmealPeptide® offers the vast consumer group a natural way to keep their blood pressure in a healthy range. When you add AmealPeptide® to your product, you position it for rapid growth in line with the burgeoning health-and-wellness trend. You also give your product an added, positive impact on people's lives. In a potential market of more than 100 million Americans, AmealPeptide® can help your product thrive in the most important campaign of all: securing the future health and wellness of your customers.